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15-Year-Old Aiden Griffin’s Lemonade Stand Is Community
Eugene Collins Eugene Collins

15-Year-Old Aiden Griffin’s Lemonade Stand Is Community

Fifteen-year-old Aiden Griffin has spent his summer doing something simple, powerful, and worth celebrating: selling lemonade in community. Raising money for school clothes and a scooter, Aiden is showing pride, focus, and purpose one cup at a time.

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The Lie Called Independence Day
Eugene Collins Eugene Collins

The Lie Called Independence Day

Eugene Collins Jr. reflects on his July 4 appearance on Live! Special in Lafayette, challenging the meaning of Independence Day for Black America and calling for real representation, power, justice, and truth beyond symbolic celebrations.

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Did Anybody Pick Elizabeth’s Ass Up Yet?
Louisiana Eugene Collins Louisiana Eugene Collins

Did Anybody Pick Elizabeth’s Ass Up Yet?

Louisiana’s top law enforcement voice may now have to answer questions of her own. Lael Montgomery breaks down the reported indictment surrounding Attorney General Liz Murrill with his signature sharp edge, asking whether accountability works the same when power is the one under pressure.

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Zachary School System Lying and Hiding Again
Eugene Collins Eugene Collins

Zachary School System Lying and Hiding Again

The Zachary School System is facing new questions after board members said they were not informed about a serious bus incident until reading about it in the news. For parents and the community, the issue is bigger than the incident itself. It is about transparency, accountability, and why those trusted to lead were left in the dark.

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Vote Yes for Seniors on June 27th
Election Eugene Collins Election Eugene Collins

Vote Yes for Seniors on June 27th

On June 27th, East Baton Rouge voters have a chance to renew a small investment with a major impact. For about $2.28 a month on the average home, the Council on Aging helps provide meals, transportation, senior centers, disaster response, and critical support for thousands of elders across the parish. This is what tax dollars at work should look like.

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Pastor Tony Spell Allegedly Whooped a Racist in Central
Baton Rouge, Church Eugene Collins Baton Rouge, Church Eugene Collins

Pastor Tony Spell Allegedly Whooped a Racist in Central

Pastor Tony Spell is back in the headlines after an alleged confrontation in Central, but sources internal to the church say there is more context behind the arrest. The incident reportedly followed claims that a young man had been making obscene gestures toward Spell’s wife and directing racist remarks at Black members of the church. Spell has been charged, but not convicted, and the case now moves through the legal process.

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Watermelon Felon: A Racist Juneteenth Dog Whistle
Eugene Collins Eugene Collins

Watermelon Felon: A Racist Juneteenth Dog Whistle

“Watermelon Felon” is not just an insult. It is a racist dog whistle tied to one of America’s oldest anti-Black stereotypes. Around Juneteenth, the phrase carries even more weight because it reaches back into a history of delayed freedom, stolen labor, Jim Crow mockery, and dignity denied.

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Meet Nicole Tate-Alvarez, Collins The Brand’s National Voice
Advocacy, Voices Eugene Collins Advocacy, Voices Eugene Collins

Meet Nicole Tate-Alvarez, Collins The Brand’s National Voice

Nicole Tate-Alvarez joins Collins The Brand as National Voice, bringing insight, culture, advocacy, and a strong community-centered perspective to national storytelling. A Baton Rouge native and Southern University graduate, she will cover national issues, movements, people, policies, and cultural moments impacting Black, working-class, and underrepresented communities.

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Meet Ronald Haley, Collins The Brand’s Justice Voice
Advocacy, Voices Eugene Collins Advocacy, Voices Eugene Collins

Meet Ronald Haley, Collins The Brand’s Justice Voice

Ronald Haley joins Collins The Brand as Justice Voice, bringing legal insight, public accountability experience, and a justice-centered perspective to the platform. A Baton Rouge advocate, business consultant, community leader, and former civil rights attorney, he will help examine systems, elevate truth, and champion communities seeking fairness and accountability.

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Meet Skylar Haley, Collins The Brand’s NextGen Voice
Advocacy, Voices Eugene Collins Advocacy, Voices Eugene Collins

Meet Skylar Haley, Collins The Brand’s NextGen Voice

Skylar Haley joins Collins The Brand as NextGen Voice, bringing youth leadership, academic excellence, creativity, and a fresh student perspective to the platform. A Lafayette High School student leader, public speaker, performer, and advocate, she will spotlight student voices, education, service, mentorship, and the next generation of movement builders.

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Meet Lael Montgomery, Collins The Brand’s Community Voice
Advocacy, Voices Eugene Collins Advocacy, Voices Eugene Collins

Meet Lael Montgomery, Collins The Brand’s Community Voice

Lael Montgomery, a former Zachary, Louisiana councilman, joins Collins The Brand as Community Voice, bringing public service experience, local leadership, and a grounded perspective to the platform’s community coverage. His work will spotlight neighborhoods, families, local leaders, faith spaces, schools, and everyday people doing meaningful work.

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Join Us for Fair Maps Advocacy Day
Eugene Collins Eugene Collins

Join Us for Fair Maps Advocacy Day

Tomorrow, communities from across Louisiana will gather at the Louisiana State Capitol for Fair Maps Advocacy Day to demand fair representation and equitable congressional maps. The day begins at 7:00 AM with breakfast and a briefing at 1040 Main Street in Baton Rouge before supporters head to the Capitol for the redistricting session. Advocates, community leaders, and residents will stand together to support testimony, engage the legislative process, and ensure the voices of impacted communities are heard. Redistricting shapes political power, representation, and the future of Louisiana communities — and this Advocacy Day is about making sure fairness remains at the center of that process.

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     By Eugene Collins   I’ve been in rooms where decisions get made, and I’ve been in communities where those decisions hit hardest. That ga
Eugene Collins Eugene Collins

Eugene Collins explains why he’s supporting Nick Albares for U.S. Senate, pointing to years of public service, healthcare advocacy, and a people-first approach to leadership. In this Collins The Brand opinion piece, Collins argues that Louisiana deserves leadership focused on real outcomes, trust, and communities too often left behind.

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BRASS Hosts 5th Semi-Annual Tech Telethon for Giving Tuesday
Health, HIV, Baton Rouge, Giving Tuesday, World AIDS Day Eugene Collins Health, HIV, Baton Rouge, Giving Tuesday, World AIDS Day Eugene Collins

BRASS Hosts 5th Semi-Annual Tech Telethon for Giving Tuesday

Today is #GivingTuesday, a global day dedicated to doing good and supporting nonprofits in communities around the world. In recognition of this international movement, BRASS is hosting its 5th Semi-Annual Tech Telethon from 10 a.m. to 10 p.m., aiming to raise $5,000 in support of its work.

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